The Business Improvement District of Coral Gables was incorporated in June 1997 and encompasses 19 blocks of Downtown Coral Gables including Miracle Mile and Giralda Plaza. Its mission is to promote commercial vitality for the Downtown through marketing, experiential activities, advertising and advocacy of issues and businesses.

The BID empowers district members with a single, unified voice, speaking collectively to governmental and civic organizations as well as the general public in order to bring prosperity to the District.